According to marketing consultant Pat LaPointe, the ________ measurement pathway of the marketing dashboard reflects how prospects become consumers
A) customer metrics
B) unit metrics
C) cash-flow metrics
D) brand metrics
E) productivity metrics
A
Business
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Which of the following beneficiary designations would meet the policyowner's wish to have his children receive equal shares of his life insurance. And if any of his children should die before he does, he wants the surviving children to receive the deceased child's share equally divided among them.
A. Per capita designation B. Per stripes designation C. Each named as contingent with equal shares. D. Any of the above would produce the desired results.
Business
Distribution channels in markets around the world are among the most highly uniform aspects of national marketing systems
Indicate whether the statement is true or false
Business