A(n) ________ exports products on behalf of an indirect exporter

A) local distributor
B) subsidiary
C) sales representative
D) export management company

D

Business

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Gillette markets its flagship MACH3 razor in more than 100 countries around the world

The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3? A) cost leadership B) differentiation C) cost focus D) focused differentiation E) consumer focus

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A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years

This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?

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