A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
The person who has enjoyed eating the same cereal for breakfast for the past thirty years is informing TV viewers of the enjoyment received from eating the cereal. The advertisement also reminds others how they may have felt eating the cereal as children and attempts to persuade people who used to eat this cereal to buy it again, no matter how old they are.
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Which term refers to the degree to which a salesperson is perceived as developing and maintaining buyer comfort throughout the sales process?
A) rigidity B) sensitivity C) maturity D) believability E) versatility
The basic component that requires forms to contain job title, division, pay grade or salary, and evaluation period is referred to as:
A. Accountabilities, objectives, and standards B. Competencies and indicators C. Basic employee information D. Major achievements and contributions