Gillette markets its flagship MACH3 razor in more than 100 countries around the world
The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) consumer focus
B
You might also like to view...
The LIFO conformity requirement permits a company to use LIFO for tax purposes only if the company also uses LIFO for internal reporting purposes
Indicate whether the statement is true or false.
A variance represents the difference between a budgeted and an actual cost. Thus, the variance measures
a. only controllable cost differences. b. only uncontrollable cost differences. c. both uncontrollable and controllable cost differences. d. the effectiveness of management.