The LIFO conformity requirement permits a company to use LIFO for tax purposes only if the company also uses LIFO for internal reporting purposes

When drafting content for a website, which of the following will help improve the message?

A) Write a message for the internal, local audience. B) Start with general information and use embedded links to add depth and detail. C) Develop a concise, skimmable format. D) Use catchy headings and thought provoking summaries that lure readers further into the website. E) Use links that force readers to click through the web to find relevant data.

"The buying center concept presents a major marketing challenge." What does a business marketer need to learn in order to deal with the challenge effectively?

What will be an ideal response?