When messages are transformed into an understandable sign and symbol system by a participant in the communication process, ________ is said to have occurred.

A. encoding
B. feedback
C. noise
D. decoding

Answer: A

Communication & Mass Media

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Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________

A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication

Communication & Mass Media

Rita is interested in conducting research on men's and women's perceptions of what constitutes stalking. Her research would fall into the category of

a. the dark side of communication. b. communication dysfunctions. c. intergender perceptions. d. pop psychology.

Communication & Mass Media