Rita is interested in conducting research on men's and women's perceptions of what constitutes stalking. Her research would fall into the category of

Account planner Jon Steel describes demographic information as the "body and soul" of the target audience

Indicate whether the statement is true or false

When preparing a presentation on the effects of smoking, you decide to interview a pulmonary physician at your university. The testimony provided by this physician is ______.

a. personal testimony b. expert testimony c. comparative testimony d. lay testimony