Account planner Jon Steel describes demographic information as the "body and soul" of the target audience

Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis.

Answer the following statement true (T) or false (F)

When you are assigned to a group for a class project, your ability to express your thoughts and goals in a language that other group members are able to understand is called

A. power base B. authoritative resources C. discursive consciousness D. practical consciousness