Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: C
Communication & Mass Media
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A speaker who employs ______ says just the opposite of what he or she really means
a. verbal irony b. a spoonerism c. a malapropism d. understatement
Communication & Mass Media
Slang changes rather slowly, so it is easy to keep up with new words and meanings
Indicate whether this statement is true or false.
Communication & Mass Media