Employing an approach using quality attributes is unsuitable for achieving product/service

Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking

Indicate whether the statement is true or false

A product that falls within the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost

A) greater than B) less than C) equal to D) unrelated to E) diminished by