Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking

In most cases, research should be conducted only when the expected value of the information to be obtained exceeds the cost of the research.

a. true b. false

In a pairwise comparison matrix the diagonal values will ________ equal ________

A) sometimes, 1 B) always, 0 C) sometimes, 0 D) always, 1