The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately

From the perspective of the corporation, a strong brand image is related to each of the following, except:

A) ability to attract quality employees B) higher level of brand parity C) positive word-of-mouth recommendations by customers D) higher level of channel power

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade?

A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling