Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade?

A) advertising
B) public relations
C) sales promotion
D) events and experiences
E) personal selling

C

Business

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Which of the following is NOT one of the external forces that can encourage or discourage business development?

A) competitive B) personal C) global D) economic E) social

Business

Which of the following terms refers to a court order that requires one side in a dispute to refrain from or engage in a particular action?

A) injunction B) boycott C) lockout D) arbitration E) infringement

Business