How can an MPR professional help a firm's experts prepare and practice for interviews with reporters? Explain your answer in detail

What will be an ideal response?

MPR professionals can help a firm's experts prepare for interviews with reporters. by working with the connector to get a clear understanding of what he or she is looking for. They should never assume anything in prepping for an interview. Avoid surprises by communicating with the journalist ahead of time. In addition to asking the interviewer about his or her goals for the session, investigate the interviewer and his or her medium in order to understand the style of the journalist and media outlet.

Practice does make perfect, regardless of whether you are the one being interviewed or you are preparing someone. Anticipate a full range of questions and practice answering them. Be sure to include easy questions, hard questions, and questions the journalist might be using to bait the interviewee into saying something provocative or controversial. Think about how to respond to opening small talk and how you want to close the interview. These last points are especially important if the journalist is recording the interview for broadcast or Internet distribution. The interviewee needs to practice by answering questions from you in the way he or she would answer them in the actual interview. If the journalist plans to record the interview on video, videotape the practice session as well to assist in analyzing the interviewee's body language as well as his or her spoken answers. Posture and facial expressions can sometimes say more than words. You'll want to know in advance if the person being interviewed has a propensity to slouch, look overly serious, or act excessively jovial when discussing serious topics.