Which of the following is not true of the chart of accounts?
a. Asset
accounts usually are listed first; b. Account numbering should follow a random pattern; c. The list contains the accounts used by the business;
d. Accounts are arranged according to the accounting equation; e. More accounts can be added later.
B
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A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n) _____
a. Web community b. online panel provider c. reference group d. conventional focus group
Stories that consumers create and share about how they use products
A) typically are a large part of traditional advertising campaigns. B) are inconsistent and unreliable, and therefore should be ignored. C) help to fuel word-of-mouth communication. D) are generally considered to be outside of customers' brand experience. E) spread more efficiently using low-tech sales tactics.