A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n) _____
a. Web community
b. online panel provider
c. reference group
d. conventional focus group
ANSWER: a
A Web community is a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation. In addition to responding to the corporation's questions, community members talk to one another about topics that are of interest to them.
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