Stories that consumers create and share about how they use products
A) typically are a large part of traditional advertising campaigns.
B) are inconsistent and unreliable, and therefore should be ignored.
C) help to fuel word-of-mouth communication.
D) are generally considered to be outside of customers' brand experience.
E) spread more efficiently using low-tech sales tactics.
C
Business
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____________ and differences in product and technical _____________ also limit the ability of firms to sell a standardized product to a global market
Fill in the blank(s) with the appropriate word(s).
Business
Explain the responsiveness strategy as an approach to product or service development
What will be an ideal response?
Business