Products such as insurance, cemetery plots, and smoke detectors are examples of ________ goods that are products that the consumer does not know about or does not normally think of buying

As the sales manager of WGASA Corporation, a major West Coast wholesaler, it's up to you to set quotas for each of WGASA's territories. The veteran sales force tends to work autonomously with minimal supervision or required paperwork on activities. Also, salespeople have no opportunity to set prices or margins. With this type of situation you are most likely to use:

a. expense report quotas. b. dollar volume quotas. c. activity quotas. d. all of the above. e. none of the above.

Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs

Indicate whether the statement is true or false