Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs

Websites, cell phones, and advertisements that present the same message and theme are:

A) contact points B) marketing plans C) account executives D) marketing objectives

Which of the following statements is true regarding installment contracts?

A) To be an installment contract, the contract must state that each delivery is a separate contract or words to that effect. B) The buyer may reject the entire contract for any nonconformity. C) The buyer may reject the entire contract only if the nonconformity of one shipment affects the value of the entire contract. D) A, B, and C E) A and C only