Cross sectional ratio analysis compares the firm of interest with other firms or an industry benchmark whereas time-series ratio analysis typically compares the firm with itself over time

Statements made by sellers that are opinions, and that attempt to put their goods in the best light possible are not warranties, but are known as:

a. gratuitous bailment b. puffing c. implied warranty d. mutuum

Which of the following BEST describes relationship selling?

a. It is also called adaptive selling. b. It is more concerned with making a sale than with developing customer trust. c. It emphasizes a win-win outcome. d. It is more typically used when selling low-involvement products in the consumer market.