If an advertisement costs $200,000, the number of viewers is 2,000,000, and the rating is 2.0, then the cost per rating point (CPRP) is:
A) $100
B) $1,000
C) $10,000
D) $100,000
D
Business
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The cumulative repricing gap position of an FI for a given extended time period is the sum of the repricing gap values for the individual time periods that make up the extended time period.
a. true b. false
Business
Which of the following activities happens before the others in the value chain?
A) marketing B) sourcing C) distribution D) after-sales service
Business