"Social saturation" results from _______

Which of the following statements about magazines as an advertising medium is true?

A) Magazines have long lead times and deadlines that can reduce flexibility. B) Magazines have not benefited from advances in communication technologies. C) Magazines typically use a mass marketing strategy. D) Magazines do not accept local advertising. E) Magazines have poor reproduction quality of images.

During the ________ step, salespeople for Montana exercise equipment should try to determine the specific needs of a customer

A) prospect B) qualify C) preapproach D) approach E) close