On an attitudes continuum, the cluster of audience members that represent the people you most want to persuade is the ____.

Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that

Aristotle referred to as A. ethos. B. logos. C. demos. D. pathos.

Which of the following is not a consideration suggested by your textbook when selecting a medium of communication based upon media richness?

A. Consider emotional impact B. Consider qualities of the message C. Consider communication norms of the organization D. Consider your time