Which of the following is not a consideration suggested by your textbook when selecting a medium of communication based upon media richness?
A. Consider emotional impact
B. Consider qualities of the message
C. Consider communication norms of the organization
D. Consider your time
Answer: D
Communication & Mass Media
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Phonology is the study of patterns or rules people follow when they use language appropriately
Indicate whether the statement is true or false
Communication & Mass Media
The most effective celebrity spokespersons
a. Are the most prominent sports personalities b. Are popular movie stars c. Need to make personal appearances as well as commercials d. Should have some connection or involvement with the product
Communication & Mass Media