The most effective celebrity spokespersons
a. Are the most prominent sports personalities
b. Are popular movie stars
c. Need to make personal appearances as well as commercials
d. Should have some connection or involvement with the product
d. Should have some connection or involvement with the product
Communication & Mass Media
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If a person is elected or appointed, they have ________ power
A) legitimate B) referent C) expert D) coercive
Communication & Mass Media
In a preparation outline, main points should be
A. listed after subpoints. B. indicated by Arabic numerals. C. written in key words to jog the memory. D. positioned farthest to the left. E. stated as questions.
Communication & Mass Media