Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that

Aristotle referred to as

A. ethos.
B. logos.
C. demos.
D. pathos.

D

Communication & Mass Media

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According to Lucien Matrat, creator of an international code of ethics for public relations, the first step in establishing public relations policies is harmonizing the interests of an enterprise with the interests of those on whom its growth depends. What does he say is the next step?

a. motivating publics b. putting these public relations policies into practice c. consulting the body of knowledge d. developing a global public relations plan

Communication & Mass Media

Men and boys are more likely to use social media as a venue for self-development

Indicate whether the statement is true or false

Communication & Mass Media