According to Lucien Matrat, creator of an international code of ethics for public relations, the first step in establishing public relations policies is harmonizing the interests of an enterprise with the interests of those on whom its growth depends. What does he say is the next step?
a. motivating publics
b. putting these public relations policies into practice
c. consulting the body of knowledge
d. developing a global public relations plan
B
Communication & Mass Media
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Name the three types of persuasive speeches and explain when they are used
What will be an ideal response?
Communication & Mass Media
The use of the media to invade your privacy with unwanted messages designed to get you to buy a product or service is known as:
a. spamming b. commercial mining c. maliciousness d. theft
Communication & Mass Media