Mass customization is also known as:
A) one-to-one marketing.
B) stealth marketing.
C) event marketing.
D) guerilla marketing.
A
Business
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What is market fragmentation? Why is market fragmentation of concern to marketers?
What will be an ideal response?
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The authors refer to companies that have access to a ________ as MNEs, and firms without such access are identified as ________
A) global cost and availability of capital; domestic firms. B) large domestic capital market; geographically challenged. C) world financial markets; antiquated. D) none of the above
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