What is market fragmentation? Why is market fragmentation of concern to marketers?
What will be an ideal response?
Market fragmentation refers to how modern society is divided into groups with diverse interests and diverse backgrounds. Each group has distinctive wants and needs. Because of this diversity, the same good or service will not appeal to everyone. Marketers must understand a group's distinctive wants and needs in order to meet the needs of the group with a product or service.
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Regarding gross and net pay, which of the following statements is correct?
A) Gross pay minus all deductions such as income tax withheld equals net pay. B) Net pay represents the total salaries and wages expense to the employer. C) For most businesses, gross pay equals net pay. D) Employers are required to deposit net pay into the employee's bank account.
An evoked set consists of the inept set and the inert set
Indicate whether the statement is true or false