The authors refer to companies that have access to a ________ as MNEs, and firms without such access are identified as ________
A) global cost and availability of capital; domestic firms.
B) large domestic capital market; geographically challenged.
C) world financial markets; antiquated.
D) none of the above
Answer: A
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You are responsible for sales promotion for VitaBalls, a vitamin in a bubble-gum form. Your objectives are to encourage product trial and repurchase, encourage brand switching to your brand, and increase the amount of product purchased by current customers. You have used coupons in the past but found that many were sent to homes that were childless. To reach consumers who have an interest in your product, what should you do?
a. hire a sales force b. introduce point-of-purchase displays c. continue with coupons through an on-line distributor d. use sweepstakes
Discuss how the increased use of Social Media has changed the way stakeholders consume information from an organization, and the change in the relationship between stakeholders and the organization
What will be an ideal response?