You are responsible for sales promotion for VitaBalls, a vitamin in a bubble-gum form. Your objectives are to encourage product trial and repurchase, encourage brand switching to your brand, and increase the amount of product purchased by current customers. You have used coupons in the past but found that many were sent to homes that were childless. To reach consumers who have an interest in your product, what should you do?
a. hire a sales force
b. introduce point-of-purchase displays
c. continue with coupons through an on-line distributor
d. use sweepstakes
Ans: c. continue with coupons through an on-line distributor
Business
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Indicate whether the statement is true or false
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