What is marketing control? List the four types of marketing control
What will be an ideal response?
Marketing control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. The four types of needed marketing control are: annual-plan control, profitability control, efficiency control, and strategic control.
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Entering a foreign market by selling goods produced in the company's home country, often with little modification, is called ________.
A. importing B. exporting C. licensing D. management contracting
It is Monday night, and Francesca is experiencing more stress symptoms than usual
She notices that she has lost two more pounds, her headache is intense, and a rash has broken out on her face. Francesca thinks, "I've got to do something to get out from under all this stress." What do you recommend Francesca do to reduce the stress she is experiencing? A) Get a group of friends together to form a support group that will meet every Sunday afternoon between three and five. B) Create a few personal accounts on social networking sites, so she can visit them as a pleasant diversion during and after work. C) Jog every day for ten minutes each night after all her work and family responsibilities have been completed. D) Find a better balance between work and family responsibilities.