An associative counterfeit uses a product name that differs slightly from a well-known brand but is close enough that consumers will associate it with the genuine product

Through customer ________, a company has the means to find groups of customers who share similar characteristics

A) interaction B) customization C) differentiation D) perception E) retention

The industry organization (IO) paradigm reports that, on average, the best predictor of firm strategy is the ________

A) company's stockpile of assets, skills, and capabilities B) aggressiveness of a company's marketing objectives C) link between a company's products and processes D) structure of the industry in which it competes