The industry organization (IO) paradigm reports that, on average, the best predictor of firm strategy is the ________
A) company's stockpile of assets, skills, and capabilities
B) aggressiveness of a company's marketing objectives
C) link between a company's products and processes
D) structure of the industry in which it competes
D
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Meta Garon, a manufacturer of sports bicycles, in a bid to tap the enormous market for bicycles in China promote their cycles as premium sporting and leisure bicycles. They use various cycling legends and sports celebrities as brand ambassadors and use television, radio, and newspapers as media. Bicycles in China are used mainly by the working class for commutation, and the main users of bicycles did not relate to Meta Garbon's products, and the promotional campaign was a failure. During which of the following steps of the international communications process did Meta Garon most likely go wrong?
A. decoding B. information source selection C. selection of message channel D. encoding E. noise cancellation
The parts of a state's economy in which foreigners are encouraged to invest are called ________
A. exclusive economic zones B. special economic zones C. foreign priority sectors D. restricted sectors