Which of the following describes CEO compensation that is deemed ineffective?

How has the marketing research industry responded to the intrusion and privacy issues concerning consumer data?

What will be an ideal response?

Stories that consumers create and share about how they use products

A) typically are a large part of traditional advertising campaigns. B) are inconsistent and unreliable, and therefore should be ignored. C) help to fuel word-of-mouth communication. D) are generally considered to be outside of customers' brand experience. E) spread more efficiently using low-tech sales tactics.