How has the marketing research industry responded to the intrusion and privacy issues concerning consumer data?
What will be an ideal response?
The marketing research industry is considering several options for responding to intrusion and privacy issues. One example is the Marketing Research Association's "Your Opinion Counts" and "Respondent Bill of Rights" initiatives to educate consumers about the benefits of marketing research and distinguish it from telephone selling and database building. The industry also has considered adopting broad standards, perhaps based on the International Chamber of Commerce's International Code of Marketing and Social Research Practice. This code outlines researchers' responsibilities to respondents and the general public. For example, it urges that researchers make their names and addresses available to participants and be open about the data they are collecting.
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Which of the following items bust disclosed in interim reports?
A) total assets B) total liabilities C) cash flow from operating activities D) gross revenues
Songbird Corporation's trial balance included the following account balances at December 31 . 2014: Accounts Payable ........................................ $45,000 Bonds Payable, due 2015 ................................. 75,000 Discount on Bonds Payable, due 2015 ..................... 9,000 Dividends Payable January 31 . 2015 ...................... 24,000 Notes Payable, due January 31 . 2018
..................... 60,000 What amount should be included in the current liability section of Songbird's December 31 . 2014, balance sheet? a. $135,000 b. $153,000 c. $195,000 d. $234,000