In sampling, an incident is the object or person about which or from which the information is desired

The concept of ________ means that clean data can be entered once and then reused across all applications

A) cross-data reports B) data integration C) real-time access D) data flows E) system integration

When Coke launched "New Coke," the product failed because

A) Coke decided to ignore negative focus group data B) Coke did not conduct any market research C) Coke didn't produce enough New Coke to satisfy customers D) Coke ruined its image with boring advertising