When Coke launched "New Coke," the product failed because
A) Coke decided to ignore negative focus group data
B) Coke did not conduct any market research
C) Coke didn't produce enough New Coke to satisfy customers
D) Coke ruined its image with boring advertising
A
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A salesperson wishes to advertise property owned by the licensee and which is not listed with a broker. The salesperson's supervising broker has been notifies in writing and has given his or her written consent. May the salesperson advertise the property?
A. Yes, provided a disclosure is included that the "seller holds a real estate license". B. Yes, provided the property is listed with the supervising broker. C. No, because all advertising must be in the name of the broker who holds the salesperson's license. D. No, because this type of advertising would be considered a "blind ad".
MPR professionals rely on third-party media audits to
A) make sure outlets are not charging too much for media time and space. B) determine whether they will receive a tax deduction for advertising expenses. C) avoid having to deal directly with connectors. D) provide a more objective evaluation of a medium's audience data. E) calm investors' fears about ROI for MPR campaigns.