MPR professionals rely on third-party media audits to
A) make sure outlets are not charging too much for media time and space.
B) determine whether they will receive a tax deduction for advertising expenses.
C) avoid having to deal directly with connectors.
D) provide a more objective evaluation of a medium's audience data.
E) calm investors' fears about ROI for MPR campaigns.
D
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A price skimming strategy is most often used for a new product when:
a. competition in the market is abundant. b. customers are unwilling to spend a large amount of money on the product. c. its supply is greater than its demand. d. the product is perceived as having unique advantages.
Critics claim that firms are harmed and competition is reduced when companies expand by ________
A) developing their own new products B) diversifying into new industries C) acquiring competitors D) developing new markets E) initiating joint ventures