The sales process involves sales and marketing as well as outbound logistics activities

A disadvantage of licensing is that:

A. The licensing company may lose control over its technology B. The licensing company takes on greater political risk C. The licensing company takes on greater development costs D. The licensing company realizes higher profit margins E. All of the above

When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:

A) financial value B) market value C) revenue premium D) consumer value