A disadvantage of licensing is that:
A. The licensing company may lose control over its technology
B. The licensing company takes on greater political risk
C. The licensing company takes on greater development costs
D. The licensing company realizes higher profit margins
E. All of the above
A. The licensing company may lose control over its technology
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Creating good relationships with the popular press and other media to help companies communicate messages to their publics—customers, the general public, and governmental regulators—is the role of _____.
A. trade shows B. direct selling C. public relations D. personal sellingc E. sales promotion
The opening Chapter 7 scenario involving General Mills illustrated ________
A) the fact that legal counsel usually ignores public relations counsel B) the ever-contentious relationship between the disciplines of law and public relations C) the food giant's heavy-handed approach to those who engaged with the brand D) the contentious relationship between consumers and the company