When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:

Economically speaking, OBS activities are contractual claims that

A. may or may not occur. B. if the contingency does occur, the asset or liability is transferred onto the FI's balance sheet. C. impact the economic value of the equity. D. if the contingency never occurs, there is virtually no economic meaning to the OBS activity. E. all of the above.

In most states a sole proprietorship that operates under a trade name must file with the

appropriate state agency. Indicate whether the statement is true or false