How can the marketing researcher make the report appropriate for audiences with different levels of technical sophistication and interest in the project?
What will be an ideal response?
Such conflicting needs may be met by including different sections in the report for different readers or by separate reports entirely.
Business
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Which of the following constitutes a vertically related diversification?
A. sharing activities B. bundling products C. sharing core competency D. restructuring
Business
An ad for bottled water shows why and how the bottler supports the reforestation of forests. What kind of an advertising appeal is this ad using?
a. environmentally consciousness b. concern c. health d. admiration
Business