An ad for bottled water shows why and how the bottler supports the reforestation of forests. What kind of an advertising appeal is this ad using?
a. environmentally consciousness
b. concern
c. health
d. admiration
Ans: a. environmentally consciousness
Business
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What three things make up stockholders' equity?
A. Preferred stock B. Retained earnings C. Common stock D. Corporate business assets E. Dividends yet to be paid
Business
Expensive, complex goods or services with which consumers have had little or no experience generally involve _____
a. impulse purchases b. extended decision making c. limited decision making d. routine decision making
Business