Which of the following constitutes a vertically related diversification?
A. sharing activities
B. bundling products
C. sharing core competency
D. restructuring
Answer: D. restructuring
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The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods B) the budget tends to change with sales, so as sales increase there is more money available for communications C) money is available for unique marketing opportunities that arise D) it is simple to prepare
The BRIC countries are ________
A) Bolivia, the Republic of Haiti, Israel, and Chile B) Britain, the Republic of the Marshall Islands, Ireland, and the Commonwealth of Australia C) Brazil, Russia, India, and China D) Burundi, Rwanda, Ivory Coast, and Congo E) Belarus, Romania, Iceland, and Czech Republic