The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods
B) the budget tends to change with sales, so as sales increase there is more money available for communications
C) money is available for unique marketing opportunities that arise
D) it is simple to prepare
D
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Which of the following is NOT an objective of the Operations Management function?
A. Swift application of skills to diagnose any IT Operations failures that occur B. Delivering improvements to achieve reduced costs C. First line Incident investigation and diagnosis logged by users D. Maintenance of status quo to achieve stability of day to day processes and activities
Understanding which keywords your users enter to reach your Web site through a search engine can help you understand
A) the hardware your Web site is running on. B) the type of Web browser being used by your Web site visitors. C) most of your Web site visitors' wants and needs. D) how well visitors understand your products.