You have been asked to prepare a product-line analysis for your company's stable of products. Why is it important for product-line mangers to do a product-line analysis?
What will be an ideal response?
Product-line managers need to know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest. They also need to understand each product line's market profile.
Business
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Sales managers should schedule periodic retraining sessions for even the most highly successful, experienced salespeople.
a. true b. false
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Because application letters are ________ messages, the AIDA approach is ideally suited for them
A) positive B) negative C) persuasive D) routine E) personal
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