Because application letters are ________ messages, the AIDA approach is ideally suited for them
A) positive
B) negative
C) persuasive
D) routine
E) personal
Answer: C
Explanation: C) You are trying to persuade the person reading your application to take you to the next step in the hiring process, so use the AIDA approach: get the reader's attention, build interest, increase desire, and motivate them to action.
Business
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