Variability in service quality can be reduced through _____
a. standardizing services
b. development of branches
c. market research
d. warranties
a
Business
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A small percentage of the advertising we see and hear is product advertising
Indicate whether the statement is true or false
Business
The possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in
A) a nominal scale variable. B) an ordinal scale variable. C) an interval scale variable. D) a ratio scale variable.
Business