The possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in
A) a nominal scale variable. B) an ordinal scale variable.
C) an interval scale variable. D) a ratio scale variable.
B
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A(n) ________ is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length
A) target group B) pilot group C) focus group D) customer base E) ethnographic group
Which of the following statements is true?
A) A where-used report is the same as a pegging report. B) A where-used report shows only those parents for which there is an existing requirement. C) Pegging reports show only the parents for which there are requirements. D) A where-used report shows all the components that go into assembly. E) A pegging report shows all the parents for a component.